TCBY The Country's Best Yogurt

TCBY, The Country’s Best Yogurt, announces “Super Fro-Yo,” a new classification of frozen yogurt that distinguishes between the industry’s baseline levels of nutritionals as live active cultures, probiotics and dietary fiber compared to TCBY’s “super” elevated levels that will redefine the healthy nature of its product. Local Charlotte TCBY owner, Samuel Batt, who introduced the first TCBY self-serve location in Colony Place, is among the first to celebrate TCBY’s “Super Fro-Yo” classification which is being announced nationwide in the second quarter. To celebrate the announcement of Super Fro-Yo, in the Charlotte market, and showcase the nutritional aspects specific to TCBY’s product, participating Charlotte-area TCBY locations will host a special event on the first day of spring, Sunday, March 20th, called “Swirl into Spring” to benefit local area schools. Charlotte area residents can visit participating TCBY locations and sample Super Fro-Yo flavors all day as well as purchase their own tasty treat, in which a percentage of proceeds will go directly to help the local school of their choice. “With the majority of our TCBY locations having opened in the cooler months of 2010, we wanted to celebrate the warm weather with a fresh (and sweet) introduction of our TCBY Super Fro-Yo,” says Samuel Batt, local TCBY franchisee. “One of the main reasons that I wanted to open TCBY in the Charlotte area was to be more involved with the community that we serve and to give back to those organizations that benefit the Charlotte community. Our ‘Swirl into Spring’ event is an opportunity to both educate our community on the health benefits of TCBY’s frozen yogurt and to give back to our local schools who have been struggling during these tough economic times.” TCBY Unveils Super Fro-Yo in Charlotte Dieting, eating right, going organic, exercising … continues to weigh heavy on the American way of life, coupled with the ongoing guilt associated with our love of dessert. TCBY says you can not only lose the guilt but gain some tangible health benefits by choosing its “Super Fro-Yo” healthy indulgence. Super Fro-Yo, a new frozen yogurt classification that features TCBY yogurt packed with Vitamins A & D, probiotics, dietary fiber, protein, calcium and so much more, is a great tasting, healthy alternative to treats high in saturated fat and empty calories. Although there are many forms of beneficial yogurt in the market today, TCBY’s Super Fro-Yo sets a new standard for healthy nutritionals. To qualify as Super Fro-Yo, nutritional information must meet the following guidelines per four ounce serving: Calories: Does not exceed 120 calories Dietary Fiber: Must have a minimum of 3 grams Protein: Must have a minimum of 4 grams Probiotics: Must have a minimum of 7 types Minimum 20% DVA of vitamin D, and 10% DVA of vitamin A Active Cultures: Must have a minimum 20 billion live active cultures after manufacturing Saturated Fat: Does not exceed 2 grams TCBY differentiates itself with its extensive R&D department in its Salt Lake City corporate facility. With some of the top nutritionists in the country, TCBY as the frozen yogurt industry leader can provide the healthiest product in the marketplace. As a leading innovator in the frozen yogurt category, TCBY invests in the latest technology to deliver a healthy indulgence with what the company calls a “Bundled Health Enhancement System.” This system uses balanced combinations of nutrients that work together in a synergistic manner to improve your overall sense of well being. In designing this proprietary system, TCBY focused on supporting certain health benefits to deliver a yogurt that aids in digestive health, weight management, bone health, and the aging process – and at the same time – tasting great. “‘Swirl into Spring’ will be an event like no other that we have held at our TCBY locations,” explains Batt. “This is the first time that we will be able to showcase the message of Super Fro- Yo and really educate consumers on the health differences between TCBY yogurt and other yogurt and ice cream products. We look forward to educating our customers in Charlotte and providing them an opportunity to support their local schools at the same time.” The “Swirl into Spring” event will take place at Batt’s Charlotte-area TCBYs, including the Birkdale Village, Blakeney, Colony Place and Wesley Chapel locations. In addition, Batt’s newest Charlotte area location will celebrate its grand opening the day before the event on Saturday, March 19. The new location, in Myers Park, is located on the popular Montford Drive in Charlotte where the Blockbuster resided. Although the new location will not participate in the “Swirl into Spring” event, it will provide free yogurt on its grand opening day for all those who visit the location on March 19. ABOUT TCBY Based in Salt Lake City, Utah, TCBY (The Country’s Best Yogurt) has been a frozen yogurt innovator from the day it first opened in Little Rock, Arkansas in 1981. Today, with more than 600 locations both in the United States and internationally, TCBY’s yogurt still is the healthier alternative for consumers looking for a delicious treat or snack. To learn more, check out www.tcby.com. Editor’s Note: Below are the addresses for “Swirl into Spring” participating locations: The address for the newest location celebrating its Grand Opening on Saturday, March 19th, is: 1730 Abbey Place Charlotte, NC 28209 On Sunday March 20: Birkdale Village 16916-A Birkdale Commons Parkway Huntersville, NC 28078 Blakeney 9864 Rea Road Charlotte, NC 28277 Colony Place 7731 Colony Road Charlotte, NC 28226 Wesley Chapel 6312 Weddington-Monroe Road Wesley Chapel, NC 28104