Samuel Batt of Charlotte plans to open three new area TCBY locations in the next few months, at Blakeney in Charlotte, Birkdale Village in Huntersville and in Village Commons Phase II in Wesley Chapel. The brand, a stalwart of the frozen yogurt scene, has taken steps toward reinventing itself lately, with help from a test store that Batt opened earlier this year at Colony Place in south Charlotte. It was the first TCBY in the country with a revamped modern design and self-serve yogurt, priced by weight, that customers can top themselves at an extensive bar of choices. The store's performance has prompted TCBY to incorporate the self-serve model for new and existing franchisees, the company says. The three new area stores will be the first traditional TCBYs to incorporate those traits. The Wesley Chapel store will also have a drive-thru and more of the company's traditional menu items, such as Shivers and cones. Jen Aronoff charlotteobserver.com
did you know?
Three New TCBY Yogurt Shops Planned